Category:
Website + Booking UX/UI
Client:
Blur Pilates Studio
Duration:
3 weeks
Blur Pilates is a Pilates studio. The project focused on launching a responsive website that supports the studio’s core business goals: clear class discovery, simple booking, and memberships/subscriptions. The site was built to help visitors quickly understand the studio, view the timetable, choose a pricing option, and reserve a class—primarily on mobile.
(MY APPROACAH)
The work began with defining the launch essentials for a studio website: what information must be immediately accessible (timetable, prices, booking CTA) and what structure reduces friction and admin work. The experience was then structured around the main user paths—browse timetable → book, purchase membership/subscription, use member login, and buy gift coupons—and implemented in Wix with the required booking and member functionality.
(VISION & INNOVATION)
A calm, modern studio website where booking feels effortless: visitors can go from “I’m interested” to “I booked a class” in a few taps. The experience prioritizes clarity and speed over complexity, designed around real user behavior on mobile.
(CHALLENGES)
As a new studio, the site needed to build trust quickly while keeping content lean and actionable. Booking and membership functionality had to work smoothly within Wix patterns while still feeling branded and easy to use. The structure also needed to remain scalable for future class and offer expansion.
(PROBLEMS)
The studio needed a digital presence from zero to convert interest into bookings.
Visitors needed a fast way to view the timetable and understand pricing without confusion.
The studio needed self-serve booking and membership tools to avoid manual coordination and reduce admin workload.
(USER-CENTRIC DESIGN)
The UX is designed for two primary visitor types:
First-time visitors who need quick clarity (timetable, pricing, booking CTA).
Returning clients who benefit from member login and a consistent booking experience.
Gift coupons and memberships are integrated as clear secondary paths without distracting from the main booking flow.
(USER NEEDS)
Users needed a simple way to:
view the timetable,
understand pricing and membership options,
reserve classes quickly on mobile,
log in and manage their participation,
purchase gift coupons,
contact the studio easily.
