Category:
Brand Identity + E-commerce UX/UI Design
Client:
Autorebus
Duration:
4 weeks
Autorebus is an auto parts business. The project focused on creating a full brand identity foundation (logo and visual system) and designing a responsive e-commerce experience in Figma that helps users find the right parts through structured discovery (category + vehicle selection), view products clearly, and complete purchases through a predictable cart-to-checkout journey.
(MY APPROACAH)
The work began by establishing a credible automotive brand identity (logo, favicon, and visual rules) and then designing the e-commerce UX around the key problem in parts shopping: finding compatible items quickly and confidently. The experience was structured as a guided flow—category browsing → vehicle selection → filtered results → product detail → cart → checkout—then translated into wireframes and responsive UI designs for desktop and mobile.
(VISION & INNOVATION)
A trustworthy auto parts brand paired with a guided shopping experience that reduces confusion and fitment risk. The UX supports confident decisions through clear selection steps, clean product presentation, and a consistent visual system that scales as the catalog grows.
(CHALLENGES)
Auto parts e-commerce is filter-heavy and data-dependent. The UX needed to remain clear even when catalog data varies and users have different levels of knowledge. Mobile usability was a priority despite dense filtering and comparison needs.
(PROBLEMS)
No established identity → needed a professional brand foundation (logo + visual system).
Product discovery complexity → required a structured vehicle-based path to reduce wrong selections.
The purchase journey needed to be clear and predictable from add-to-cart to checkout.
(USER-CENTRIC DESIGN)
The experience supports both advanced users (who want speed) and less confident users (who need guidance). Clear step-based selection, consistent CTAs, and strong information hierarchy reduce cognitive load and support faster decisions.
(USER NEEDS)
a trustworthy brand presence
fast discovery with vehicle-based filtering
scannable product lists and clear product detail pages
a straightforward cart and checkout flow
a responsive experience optimized for mobile shopping
