Category:
Brand Identity + E-commerce UX/UI Design
Client:
Autokora
Duration:
2 weeks
Autokora is a UK-focused auto parts e-commerce concept. The project focused on creating a complete brand identity foundation (logo and visual system) and designing a responsive e-commerce experience in Figma that supports manufacturer/model-based product discovery, clear product listing and detail pages, and a clean purchase path from cart to checkout.
(MY APPROACAH)
The work started by defining the brand direction and building the core identity system (logo + visual rules) to establish trust in a competitive automotive market. In parallel, the e-commerce UX was structured around the main shopping intent: users need to find the correct part quickly and confidently. Key flows (discover → select → buy) were mapped and translated into responsive wireframes and UI designs for desktop and mobile, ensuring the interface scales across categories and stays usable on mobile.
(VISION & INNOVATION)
A trustworthy auto parts brand paired with a guided shopping experience that reduces fitment anxiety. The UX supports confident decisions through manufacturer/model discovery logic, clean hierarchy on listings and product pages, and a predictable checkout path—wrapped in a consistent identity system.
(CHALLENGES)
Auto parts catalogs are data-heavy and filter-dependent. The UX had to remain clear even when product naming varies and users have different levels of knowledge. The interface also needed to support complex discovery on mobile without feeling cluttered.
(PROBLEMS)
No established identity → needed a credible brand foundation (logo + visual system).
Product discovery is complex → required a structured manufacturer/model flow to reduce wrong selections.
Checkout clarity needed to stay simple and predictable despite catalog complexity.
(USER-CENTRIC DESIGN)
The experience is designed for two key user mindsets:
users who know what they need and want to reach it fast,
users who need guidance to avoid mistakes.
Clear steps, consistent CTAs, and strong hierarchy help users move from discovery to purchase confidently.
(USER NEEDS)
Users needed:
a trustworthy, professional brand presence
manufacturer/model-based browsing for fitment confidence
clear listings and product pages that are easy to scan
a straightforward cart-to-checkout journey
a responsive experience that works smoothly on mobile
