Category:
E-commerce Build + Digital Product UX/UI
Client:
UAB CGP Management (Armele Cosmetics)
Duration:
8 weeks
Armele is a multi-brand cosmetics e-commerce store. The project focused on redesign the store on Shopify and improving the end-to-end shopping experience—product integration, UX/UI optimization (including mobile), search and filtering, shipping and payment setup, analytics, SEO foundations, and conversion-support features like abandoned cart recovery and promotional logic.
(MY APPROACAH)
The work was structured around making the store operational, faster, and conversion-ready: Shopify setup and product integration first, then UX/UI improvements (with mobile optimization), followed by core commerce infrastructure—filters/search, delivery rules, analytics tracking, and SEO recommendations. Conversion safeguards (abandoned cart recovery and promo/gift logic) were added to reduce drop-off and increase purchase completion.
(VISION & INNOVATION)
A modern cosmetics storefront rebuilt as a complete digital product—new UX structure and new UI system, designed for fast browsing, scalable content management, reliable discovery (search + filters), measurable performance (analytics), and conversion support (checkout recovery + promo logic).
(CHALLENGES)
The previous website experience was slow and outdated, and it wasn’t supporting sales goals. The redesign needed to improve discovery at scale (filters/search) while working within Shopify constraints. Payment integration (Paysera) required client-side actions to complete, and some filter tuning remained dependent on platform limitations and final refinement needs.
(PROBLEMS)
Slow, outdated store experience reduced trust and usability.
The store was not generating the needed sales momentum.
The business needed a complete Shopify foundation: products integrated, UX/UI optimized, search/filters improved, delivery configured, analytics and SEO in place, plus conversion recovery mechanisms.
(USER-CENTRIC DESIGN)
The UX improvements supported typical cosmetics shopping behavior (scan → compare → validate → buy) by improving mobile usability, strengthening hierarchy, and reducing friction in discovery and checkout. Search/filters and abandoned cart recovery were treated as core UX components to support faster finding, easier returning, and higher purchase completion.
(USER NEEDS)
fast product discovery via search and filtering
a smooth cart-to-checkout journey with reliable delivery settings
a modern, trustworthy shopping experience that works well on mobile
